Sanrio has come up with its own MMORPG based on the highly beloved (and commercial) HELLO KITTY characters. They're hoping to parlay their worldwide popularity into an online gaming system that can take on World of Warcraft as the predominant MMORPG across the globe. (Always good to dream big if you're going to dream at all, eh?)
I don't know about you, but people who want to sling spells, dream of dragons, outwit wizards, topple trolls and eviscerate evil-doers generally aren't the same ones who want to see a penguin named Badtz-Maru wander the streets of the Flower Kingdom happily playing his guitar. (Or maybe they are???)
I have the feeling both systems have their places and will each fill a niche rather than directly compete for the same audience. (Personally, while WoW is supposedly 'family friendly' with everyone being able to play, I'd much rather have young children learn to play 'nicely' with each other in an RPG world like HELLO KITTY before they learn how to fight evil - and each other - in WoW. Just my opinion...)
Since HK is currently in Beta testing (with over 30,000 people already running the characters and imaginary locations through their paces), we'll see what, if anything, Blizzard decides to come up with in the meantime to combat Sanrio's efforts to grab a chunk of their MMORPG market. (A cute little side kingdom of friendly elves or fairies? LOL)
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